Author Archive

The Danger of Ignoring the Warning Signs of…Comfort!

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The Danger of Ignoring the Warning Signs of…Comfort!

There we were, one recent day at P-lab, my co-founder Paul and I, working furiously on app development for Motee. We were diligently moving back and forth between our customer interview notes, our wireframe, and our screen mockups. At every step, we tried to make sure that every last one of our customers’ needs was…

Karen Tax: Our Coach for a Day

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Karen Tax is a life, career, and workplace coach who has developed a comprehensive life transformation program called the I Am Way. With her unique coaching, Karen’s clients work through those “stuck” places in life to engage and feel empowered in work and at home. We sat down with Karen for a few minutes the other day…

Finding the Fun

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Finding the Fun

It’s month six of the Protagonist Lab startup venture, and that puts us toward the end of our second 3-month sprint. We started with a 3-month customer sprint, which was SO FUN. Talking to college students about how they form study groups and what motivates them in school was just about the coolest thing I would…

Adjusting on the Fly: Goal Pyramid Exercise

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Adjusting on the Fly: Goal Pyramid Exercise

About a month and a half ago, Paul and I worked through a Goal Pyramid exercise using a great milestone template developed by Matthew Michalewicz of Life In Half A Second. I highly recommend this exercise for almost any personal or professional venture, for two big reasons: 1. After we finished it, we stood back to…

HOWL Podcast Interview with Protagonist Lab

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HOWL Podcast Interview with Protagonist Lab

We were thrilled to stop by the NC State student news podcast, “HOWL,” recently and get interviewed for their September 20 episode. You can listen in here, and please subscribe to their station while you’re at it: https://soundcloud.com/howl-704164214/episode-5-protagonist-lab In this episode, Emma Finley, a current NC State student studying Communications, and host/producer of HOWL, asks us about our upcoming…

Protagonist Lab By the Numbers: Baseline

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Protagonist Lab By the Numbers: Baseline

Days Since Inception: 91 LLC Bank Accounts Set Up with Two Equal Shares of Seed Money: 1 Customer Research Interviews Conducted: 11 Surveys Designed: 2 Surveys Discarded: 1 Twitter Followed: 170 Twitter Followers: 47 Customer Interviewee Who Brought Her Puppy: 1 Hours Logged in Brainstorming Sessions: 150 Podcasts: 1 People who have said, “Oh, I…

Calling All Meredith, Peace, and NC State Students!

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Calling All Meredith, Peace, and NC State Students!

Protagonist Lab is hosting a study group meetup on September 21 at Lucky Tree Coffee shop. Please join us! What: free coffee* What else: information and guidance about forming helpful study partnerships to get you farther, faster in your college studies When: Wednesday, September 21, at 4:30 PM Where: Lucky Tree, 3801 Hillsborough St, Raleigh NC http://www.luckytreeraleigh.com…

Customer Sprinting and Growth Mindset

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Customer Sprinting and Growth Mindset

We started our 3-month customer sprint in early June. Our goal was to meet people in our community who fit our target market, and hear their stories. Over the course of this sprint, our app idea has begun to crystallize. It started with a story, not from a customer, but from my co-founder, Paul. He…

How a Startup is Like Rock Climbing

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How a Startup is Like Rock Climbing

This summer my kids completed a week of indoor rock climbing camp, where they did four days of gym climbing and then got to spend a day climbing at Pilot Mountain State Park. After experiencing real rock climbing for the first time, they shared with me the top lessons they learned:     Fear of heights…

The Very Beginning: A Very Good Place to Start

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The Very Beginning: A Very Good Place to Start

We’re starting a new company! I want to shout it from the rooftops, or maybe run up and down an Austrian mountainside twirling around like Julie Andrews. If everyone who is starting a company today did that, that hill would be alive with about 140,000 people. The startup world is a crowded field. But that…

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