Archive For The “Erika’s musings” Category

The Danger of Ignoring the Warning Signs of…Comfort!

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The Danger of Ignoring the Warning Signs of…Comfort!

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

There we were, one recent day at P-lab, my co-founder Paul and I, working furiously on app development for Motee. We were diligently moving back and forth between our customer interview notes, our wireframe, and our screen mockups. At every step, we tried to make sure that every last one of our customers’ needs was…

Finding the Fun

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Finding the Fun

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

It’s month six of the Protagonist Lab startup venture, and that puts us toward the end of our second 3-month sprint. We started with a 3-month customer sprint, which was SO FUN. Talking to college students about how they form study groups and what motivates them in school was just about the coolest thing I would…

Protagonist Lab By the Numbers: Baseline

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Protagonist Lab By the Numbers: Baseline

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

Days Since Inception: 91 LLC Bank Accounts Set Up with Two Equal Shares of Seed Money: 1 Customer Research Interviews Conducted: 11 Surveys Designed: 2 Surveys Discarded: 1 Twitter Followed: 170 Twitter Followers: 47 Customer Interviewee Who Brought Her Puppy: 1 Hours Logged in Brainstorming Sessions: 150 Podcasts: 1 People who have said, “Oh, I…

Customer Sprinting and Growth Mindset

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Customer Sprinting and Growth Mindset

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

We started our 3-month customer sprint in early June. Our goal was to meet people in our community who fit our target market, and hear their stories. Over the course of this sprint, our app idea has begun to crystallize. It started with a story, not from a customer, but from my co-founder, Paul. He…

How a Startup is Like Rock Climbing

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How a Startup is Like Rock Climbing

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

This summer my kids completed a week of indoor rock climbing camp, where they did four days of gym climbing and then got to spend a day climbing at Pilot Mountain State Park. After experiencing real rock climbing for the first time, they shared with me the top lessons they learned:     Fear of heights…

The Very Beginning: A Very Good Place to Start

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The Very Beginning: A Very Good Place to Start

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

We’re starting a new company! I want to shout it from the rooftops, or maybe run up and down an Austrian mountainside twirling around like Julie Andrews. If everyone who is starting a company today did that, that hill would be alive with about 140,000 people. The startup world is a crowded field. But that…

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