Archive For The “Hack the startup” Category

Magician Joshua Lozoff: Trust is a Paradox

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Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Protagonist Lab took some time to interview Joshua Lozoff, an amazing magician.  We talked about mentalism, connecting with people, and trust. Who better to learn about trust from than someone who professionally tricks people for entertainment? He shares insights into creating trust and discovering gratitude. What does it take to become a happy person and…

KISS Your Customer

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KISS Your Customer

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

KISS your customer. Do that by connecting earnestly with them. Oh, of course you are not stupid. I’ve been so intelligent, I was stupid. Let me explain. It happened maybe 6 years ago. I used the word mucilage. Mucilage.Look it up. Mucilage is “a polysaccharide substance extracted as a viscous or gelatinous solution form plant…

Question your Minimum Viable Product

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Question your Minimum Viable Product

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

At the lab we started approaching developers for creating our minimum viable product. Those conversations are a lot like a pitch. You offer an overview of your market, how you anticipate serving them and what your payment strategy is all about. We spoke with Oak City Labs in Apex, NC. and Big Pixel, Raleigh, NC…

Make a Shitty First Draft a Priority for Your Startup Project

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Make a Shitty First Draft a Priority for Your Startup Project

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Make a shitty first draft a priority for your startup. Your shitty first draft needs you. What I mean is that your service, product or killer app needs a version of itself. And that means you need to be Dr. Frankenstein and birth that monster. Mark it. Draw a circle on the calendar. We started our…

Find Poetry in your Branding Message to Narrow your Identity

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Find Poetry in your Branding Message to Narrow your Identity

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Let’s find the poetry in our branding Message. Who are we? What is Protagonist Lab? Why might we be interesting to anyone? Embrace the branding message identity crisis. It is the only way to find poetry at the intersection of the customer, the interiour identity, and the marketplace. Our branding message has been pretty broad…

Adjusting on the Fly: Goal Pyramid Exercise

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Adjusting on the Fly: Goal Pyramid Exercise

Erika

Erika Williamson, founder of Protagonist Lab. Database developer and IT consultant. Future philanthropist.

About a month and a half ago, Paul and I worked through a Goal Pyramid exercise using a great milestone template developed by Matthew Michalewicz of Life In Half A Second. I highly recommend this exercise for almost any personal or professional venture, for two big reasons: 1. After we finished it, we stood back to…

J. Lewis Takes Us to School

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Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

We interview Mr. Lewis, an Engineering Teacher with Charles W Stanford Middle School. He shares insight into growth mindset and solving impossible tasks. Tune in for major pearls of wisdom about growth mindsets. It was a great chat and wonderful afternoon. Thank you Mr. Lewis. “Nobody’s ever finished.” True. Very true. We think the Mythbusters would…

A Case of the “I Can’ts”

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A Case of the “I Can’ts”

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

“‘Tis none for you; there is nothing either good or bad, but thinking makes it so.”  W. Shakespeare Fear can over ride your intuition. When that happens creative solutions to problems are hard to find. Better to step back and reduce the fear. I’ve got a case of the “I can’ts”.  It’s a toxic mixture….

Peer Review Vlog!

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Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

  Erika and I, sit down to note our strengths and chart adjustments during our three month peer review. Team work builds the foundation that gives your ideas a place to grow. Peer review template > peerreviewtemplate  

Create a Startup Company: Who Me?

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Create a Startup Company: Who Me?

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

How do I know I can create a startup company? I woke up and checked my social media. A friend posted this meme. “Whatever you are meant to do. Do it now. The conditions are always impossible.” Social media posts slipped bright faces of children marching off to the first day of school.  It’s probably…

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