Archive For The “Paul’s musings” Category

KISS Your Customer

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KISS Your Customer

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

KISS your customer. Do that by connecting earnestly with them. Oh, of course you are not stupid. I’ve been so intelligent, I was stupid. Let me explain. It happened maybe 6 years ago. I used the word mucilage. Mucilage.Look it up. Mucilage is “a polysaccharide substance extracted as a viscous or gelatinous solution form plant…

Question your Minimum Viable Product

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Question your Minimum Viable Product

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

At the lab we started approaching developers for creating our minimum viable product. Those conversations are a lot like a pitch. You offer an overview of your market, how you anticipate serving them and what your payment strategy is all about. We spoke with Oak City Labs in Apex, NC. and Big Pixel, Raleigh, NC…

Make a Shitty First Draft a Priority for Your Startup Project

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Make a Shitty First Draft a Priority for Your Startup Project

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Make a shitty first draft a priority for your startup. Your shitty first draft needs you. What I mean is that your service, product or killer app needs a version of itself. And that means you need to be Dr. Frankenstein and birth that monster. Mark it. Draw a circle on the calendar. We started our…

Find Poetry in your Branding Message to Narrow your Identity

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Find Poetry in your Branding Message to Narrow your Identity

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Let’s find the poetry in our branding Message. Who are we? What is Protagonist Lab? Why might we be interesting to anyone? Embrace the branding message identity crisis. It is the only way to find poetry at the intersection of the customer, the interiour identity, and the marketplace. Our branding message has been pretty broad…

A Case of the “I Can’ts”

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A Case of the “I Can’ts”

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

“‘Tis none for you; there is nothing either good or bad, but thinking makes it so.”  W. Shakespeare Fear can over ride your intuition. When that happens creative solutions to problems are hard to find. Better to step back and reduce the fear. I’ve got a case of the “I can’ts”.  It’s a toxic mixture….

Create a Startup Company: Who Me?

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Create a Startup Company: Who Me?

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

How do I know I can create a startup company? I woke up and checked my social media. A friend posted this meme. “Whatever you are meant to do. Do it now. The conditions are always impossible.” Social media posts slipped bright faces of children marching off to the first day of school.  It’s probably…

Startup Excellence: Apprentice in a Coffee Shop

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Startup Excellence: Apprentice in a Coffee Shop

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Thinking about starting your own company? My advice, work behind the bar in a coffee shop. When you work in a coffee shop you develop a tactile appreciation for your product, finance, and customer you serve. I worked for a coffee shop and loved every minute of it. That experience formed the foundation for my startup skill set….

Big Picture Data Points for Your Startup

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Big Picture Data Points for Your Startup

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

I’m feeling the Big Picture from our customer research. It’s a big big picture. They break down into these characteristics: culture of shame, niceness, trust, sharing and cultural shifts. The task for Protagonist Lab is to make an app that functions with these pieces. How do you even make a niceness app? We are at…

Operating Agreement Doesn’t Eliminate Disagreement

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Operating Agreement Doesn’t Eliminate Disagreement

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

Teamwork transforms your weakness. Keep that in mind when you draft your operating agreement. Build your roles with an eye towards reciprocal exchange and roles growth. A summer storm damaged a tree branch. The branch fell over my house’s power line. I have the ability to climb, saw and remove the branch. If I carried out…

Business Canvas Iteration Numero Uno

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Business Canvas Iteration Numero Uno

Paul

Paul Mosca founder of Protagonist Lab. MA Social Science, Essex University. Business ideation and execution consultant. Avid reader. Loves playing the drums. Information Technology is only as interesting as the people it serves.

We have a business canvas!!!! Last week we sat down and put post it notes to the wall. Here is the first canvas. One month into our customer sprint we have a bonafide business plan. The canvas let’s us see the big picture. As a iterative planning tool we will be creating many versions of…

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