What happens after your product launch? ...

What happens after your product launch? More customer conversations!

Like bears coming out of hibernation, two Founders are coming out of beta development phase and back into customer conversations. It’s exciting now to be coming out of the relative isolation of programming and back into the Springtime of launch, iterate, revise. Our conversations with college, university students and staff led us to develop Motee….

The Danger of Ignoring the Warning Signs...

The Danger of Ignoring the Warning Signs of…Comfort!

There we were, one recent day at P-lab, my co-founder Paul and I, working furiously on app development for Motee. We were diligently moving back and forth between our customer interview notes, our wireframe, and our screen mockups. At every step, we tried to make sure that every last one of our customers’ needs was…

Magician Joshua Lozoff: Trust is a Parad...

Protagonist Lab took some time to interview Joshua Lozoff, an amazing magician.  We talked about mentalism, connecting with people, and trust. Who better to learn about trust from than someone who professionally tricks people for entertainment? He shares insights into creating trust and discovering gratitude. What does it take to become a happy person and…

KISS Your Customer

KISS Your Customer

KISS your customer. Do that by connecting earnestly with them. Oh, of course you are not stupid. I’ve been so intelligent, I was stupid. Let me explain. It happened maybe 6 years ago. I used the word mucilage. Mucilage.Look it up. Mucilage is “a polysaccharide substance extracted as a viscous or gelatinous solution form plant…

Karen Tax: Our Coach for a Day

Karen Tax is a life, career, and workplace coach who has developed a comprehensive life transformation program called the I Am Way. With her unique coaching, Karen’s clients work through those “stuck” places in life to engage and feel empowered in work and at home. We sat down with Karen for a few minutes the other day…

Question your Minimum Viable Product

Question your Minimum Viable Product

At the lab we started approaching developers for creating our minimum viable product. Those conversations are a lot like a pitch. You offer an overview of your market, how you anticipate serving them and what your payment strategy is all about. We spoke with Oak City Labs in Apex, NC. and Big Pixel, Raleigh, NC…

Finding the Fun

Finding the Fun

It’s month six of the Protagonist Lab startup venture, and that puts us toward the end of our second 3-month sprint. We started with a 3-month customer sprint, which was SO FUN. Talking to college students about how they form study groups and what motivates them in school was just about the coolest thing I would…

Make a Shitty First Draft a Priority for...

Make a Shitty First Draft a Priority for Your Startup Project

Make a shitty first draft a priority for your startup. Your shitty first draft needs you. What I mean is that your service, product or killer app needs a version of itself. And that means you need to be Dr. Frankenstein and birth that monster. Mark it. Draw a circle on the calendar. We started our…

Find Poetry in your Branding Message to ...

Find Poetry in your Branding Message to Narrow your Identity

Let’s find the poetry in our branding Message. Who are we? What is Protagonist Lab? Why might we be interesting to anyone? Embrace the branding message identity crisis. It is the only way to find poetry at the intersection of the customer, the interiour identity, and the marketplace. Our branding message has been pretty broad…

Adjusting on the Fly: Goal Pyramid Exerc...

Adjusting on the Fly: Goal Pyramid Exercise

About a month and a half ago, Paul and I worked through a Goal Pyramid exercise using a great milestone template developed by Matthew Michalewicz of Life In Half A Second. I highly recommend this exercise for almost any personal or professional venture, for two big reasons: 1. After we finished it, we stood back to…

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